MANILA, Philippines — Mondelez International, a leading snack company known for iconic brands such as Oreo, Cadbury Dairy Milk and Toblerone, Tang, Eden Cheese and Cheez Whiz, announced the release of its insights into the global love of chocolate in time for the celebration of World Chocolate Day.
The results are part of the fifth annual study State of play of snacking report and the company’s ongoing commitment to understanding consumer preferences and delivering the best snacking experiences while maintaining its conscious snacking approach.
The universal connection with chocolate
Ahead of World Chocolate Day this July, Mondelez International reports that 82% of global consumers believe that “chocolate is good for the soul.”
This sentiment underscores the connection people have with chocolate, transcending generations and regions around the world.
Additionally, 73% of consumers believe that chocolate has the sweet power to “transform an ordinary moment into something extraordinary,” highlighting its role in making everyday experiences even more special and enjoyable for everyone.
Chocolate: An Essential Source of Joy
As the world celebrates this beloved snack, it’s also worth noting that 72% of global consumers fear that a “…world without chocolate is a world without joy.”
This sentiment, reported to be consistent across different geographic areas, underscores the universal appeal of chocolate as a source of happiness, comfort and satisfaction.
Chocolate vs. Social Media: A Surprising Choice
Reflecting chocolate’s popular status, 57% of respondents said they would rather give up social media for a month than go a month without chocolate.
This preference emphasizes the unique and irreplaceable pleasure that chocolate provides, making it a delicacy appreciated all over the world.
The benefits of chocolate at all levels
As a member of State of play of snacking According to the report, consumers also cited various other reasons for their love and fondness for chocolate:
- 73% agree that “enjoying chocolate is like taking a mini-vacation for your senses.”
- 68% say: “The mere thought of chocolate brightens my day, every day.”
- 60% believe that “breaking a chocolate bar is not just about a snack; it’s also about breaking down barriers and creating connections with others.”
This information demonstrates that chocolate is more than just a treat; it is a source of comfort, joy and social connection that brings people together.
Chocolate consumption trends
The survey also highlighted chocolate consumption habits:
- 81% of global consumers eat chocolate at least once a month.
- 56% like to eat chocolate at least once a week.
Mondelez International’s Commitment to Snacking Excellence
As part of its commitment to leading the future of snacking, Mondelez International continues to invest in understanding consumer trends and preferences.
The company’s annual report State of play of snacking The report, in collaboration with The Harris Poll, provides valuable insights into the changing snacking landscape.
The company also promotes Mindful Snacking, a program that encourages eating with attention and intention, to avoid excess and have a more satisfying snacking experience.
Locally, this awareness drive is called “Snack na Swak,” which highlights the company’s goal of empowering people to snack healthily.
To learn more about the State of Snacking, the report is published and available on the Mondelez International website: www.mondelezinternational.com/stateofsnacking.
Editor’s Note: This press release is sponsored by Mondelez International. It is published by the advertising content team, independent of our editorial staff.
