Australia’s premium food and beverage companies will showcase Australia’s wonders at Aahar 2024

(MENAFN- ForPressRelease) New Delhi, March 8, 2024: To leverage the opportunities presented by the Australia-India Economic and Trade Cooperation Agreement (AI-ECTA) and the growing demand from the Indian middle class for premium agri-food products, premium Australian food and drinks. businesses will showcase the best of premium Australian agri-food products at Aahar 2024 to connect with Indian businesses and consumers.

The Australian Trade and Investment Commission (Austrade), in partnership with the New South Wales and Victorian state governments, is bringing together more than 20 Australian brands to showcase their products at the Australian Pavilion located in Hall No. 1, booth no at Aahar 2024.

The Australian Pavilion at Aahar 2024 will showcase products across categories ranging from sheepmeat, seafood and aquaculture, horticulture, grains and pulses to premium health food products.

Australia’s reputation for clean, green and safe products makes Australia a leading destination for developing, commercializing, scaling and supplying the next generation of agricultural and food technologies.

Taste the wonders of Australia

Coinciding with Aahar 2024, the Australian High Commissioner to India, HE Philip Green OAM, is hosting the inaugural “Taste the Wonders of Australia” event on 7 March 2024 at the Australian High Commission in New Delhi.

The event will provide an opportunity for Indian and Australian businesses to come together to network, enjoy Australian food and drink and celebrate the depth of our bilateral relationship. The event menu will be prepared by renowned Indian chef Saby using Australian ingredients and produce.

The event is organized in partnership with ANZ Bank, HCL Technologies, Linfox, HSBC Bank and Qantas Airways. The products featured have been generously provided by Avocados Australia, Meat and Livestock Australia, Tassal, the Western Australian Government, Treasury Wine Estates and Saint Andrews Beach Brewery.

Speaking about Australia’s participation in Aahar 2024, Mr John Southwell, Trade and Investment Commissioner – South Asia, Australian Trade and Investment Commission, said: “Bilateral relations between India and Australia have gone from strength to strength remarkably over the years, and our products in various sectors have grown exponentially. It is this partnership and shared prosperity that motivated us to import our products to India and collaborate with local importers to improve trade relations and further strengthen the ties between our two nations. We can see more and more Australian products in Indian cuisine, from dals to lamb biryani, accompanied by premium Australian wines. If you are looking for refined, high quality and tasty products, come and visit us in Aahar.

About the Australian Trade and Investment Commission

The Australian Trade and Investment Commission (Austrade) is the Australian Government agency for promoting international trade and attracting investment. We provide quality trade and investment services to businesses to increase Australia’s prosperity. We do this by generating and providing market information and insights, promoting Australian capabilities and facilitating connections through our extensive global network.

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