Else to Introduce First Ready-to-Drink Plant-Based Nutritional Shakes for Kids at EXPO WEST® 2024
Else announces soft launch of its ready-to-drink product for adults; Taste tests will be available during EXPO WEST at booth #N239
VANCOUVER, British Columbia, February 29, 2024 (GLOBE NEWSWIRE) — OTHER NUTRITION HOLDINGS INC.BABY) (BABY) (0YL.F) (“Other” or the “Business”), announced today that it will be introducing its whole-food, plant-based, dairy-free and soy-free children’s ready-to-drink (RTD) nutritional shakes at Natural Products EXPO WEST.® 2024 will be held March 13-15, 2024 in Anaheim, California. The company also plans to soft launch its RTD adult nutritional product at the event, with taste testing available.
The Else booth is number N239, located in the North Halls of the Anaheim Convention Center in Anaheim, California.
Else’s children’s RTD product is the first of its kind and the only whole food-based children’s nutritional shake available in the United States. The delicious, dairy- and soy-free vanilla and chocolate flavors will be widely distributed during the event to thousands of attendees and influencers, including key opinion leaders, retailers, healthcare providers and journalists.
Natural products EXPO WEST® 2024 is produced by New Hope Network and co-located by Fresh Ideas Organic Marketplace. The event attracts more than 60,000 attendees each year, with buyers making up around 60% of the total. The event will highlight the latest in natural and organic foods and beverages, eco-friendly beauty products and household items, as well as supplements and ingredients.
“We are excited to return to EXPO WEST to showcase our established products while soft-launching our adult ready-to-drink product, which we anticipate a commercial launch in the second half of 2024,” commented Hamutal Yitzhak, CEO of Else Nutrition. . “We have seen great success with our toddler and children’s products and we believe our adult nutrition products will follow the same path. We look forward to meeting potential new retailers and expanding our reach in the United States and Canada.
To learn more about Else Nutrition’s offerings and revolutionary approach to children’s nutrition, visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is an internationally expanding food and nutrition company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers and children. , and adults. Its revolutionary, plant-based and soy-free formula is an alternative to ingredients specific to dairy-based formulas. Since launching its complete plant-based nutrition for toddlers, featuring whole foods, almonds, buckwheat and tapioca, the brand has received thousands of impactful testimonials and reviews from parents, gained the support of domestic retailers and achieved rapid sales growth.
Awards and Recognition:
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“2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan
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Best Seller on Amazon for Fall 2020 in New Baby & Toddler Formula
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2021 “Best Dairy Alternative” Awards at World Plant-Based Expo
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Nexty Award Finalist at Expo West 2022 in the Plant-Based Lifestyle Category
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In September 2022, Else Super Cereal reached the rank of best-selling baby cereals of all brands on Amazon.
Investor Relations Contact:
Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
E-mail: baby@crescendo-ir.com
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This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. Forward-looking statements contained in this press release include statements regarding the expected filing dates of the Company’s financial reporting documents. These forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors that management believes are appropriate in the circumstances. No guarantee can be given that the above will prove to be accurate. The forward-looking statements made in this press release assume, among other things, that there will be no supply chain interruptions or failures due to COVID-19 and that the manufacturing, brokerage and supply logistics with the company will not end. . Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
