Oatly continues expansion of its beverage portfolio in North America with the launch of flavored oat milk creamers

MALMÖ, Sweden, February 27, 2024 (GLOBE NEWSWIRE) — Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s first and largest oat milk company, today announced today the launch of Oatly Oatmilk creamers. in the United States, a new beverage innovation that joins the brand’s growing portfolio of fluids aimed at inspiring increased usage during coffee occasions. Available in a range of four classic flavors: Sweet & Creamy, Vanilla, Caramel and Mocha, Oatly Creamers are designed to swirl seamlessly in drip coffee and other home coffee applications, adding a touch of sweetness with each infusion.

With herbal creams up 13% in sales dollars and 9% in unit sales, respectively, over the past 52 weeks.¹, Oatly believes that this first transition to flavored creamers will open a strong opportunity to reach new and existing buyers. Shoppers can expect to find Oatly Creamers in the refrigerated aisle of retailers nationwide, including Walmart, Target, Albertsons, Kroger, Stop & Shop, and more, with a suggested retail price of $5.99.

Oatly creamers join the brand’s existing line of non-dairy milk alternatives available in North America, including Barista Edition, Original, Whole, Low Fat, Chocolate and, most recently, Oatly Milks. super basic, unsweetened oat milks, all of which deliver the same creaminess. taste, frothy feel and functionality like cow’s milk, while generally having a lower environmental impact². All Oatly oat milks and creamers sold in the United States are free of the top nine allergens and are vegan, glyphosate-free, certified non-GMO, certified gluten-free and certified kosher.

“At Oatly, we are passionate about all things coffee and naturally saw an opportunity to bring our expertise to the diverse and popular creamer category,” said Leah Hoxie, SVP of Innovation at Oatly North America. “As a company, we are committed to converting cow’s milk drinkers into oat milk buyers. So we’re excited to now offer fantastic flavored creamers to people looking for a smoother, more indulgent coffee experience. Regardless of consumers’ dietary preferences, we hope all coffee drinkers can agree with our belief that our new Oatly creamers deliver superior taste and functionality, just like the rest of our milk line. oats.

Oatly introduced the brand’s beloved Barista Edition oat milk when it entered the market in 2017, initially in partnership with the coffee community. Today, Barista is currently the #1 speed oat creamer.³ in the USA.

For more information, visit Oatly.com.

About Oatly
We are the world’s first and largest oat drink company. For over 30 years, we have focused exclusively on developing expertise around oats: a powerful global crop with inherent properties suited to sustainability and human health. Our commitment to oats has resulted in fundamental technical advances that have allowed us to access the breadth of the dairy portfolio, including alternatives to milks, ice creams, yogurts, baking creams, spreads and takeaway drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in over 20 countries around the world.

Forward-looking statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any express or implied statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements, including : without limitation, the launch of new products and the potential sales of these products, as well as statements including the words “expect”, “intend”, “plan”, “believe”, ” project”, “forecast”, “estimate”, “may”, “should”, “anticipate”, “will”, “aim”, “potential”, “continue”, “is/are likely to” and statements similar of a future or prospective nature. Forward-looking statements are neither promises nor guarantees, but involve known and unknown risks and uncertainties which could cause actual results to differ materially from those projected, including, without limit: general economic conditions, including strong inflationary pressures on costs; our history of losses and our inability to achieve or maintain profitability; the impact of the COVID-19 pandemic, including the spread of variants of the virus, on our business and the international economy; a cybersecurity incident or other technological disruption; changing consumer preferences and our ability to adapt to new or changing preferences; and other important factors discussed under the heading “Risk Factors” in Oatly’s Annual Report on Form 20-F for the year ended December 31, 2022 filed with the SEC on April 19, 2023 and our Current Report on Form 6-K filed with the SEC on November 9, 2023 and other documents filed with the SEC, as these factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and, therefore, undue reliance should not be placed on such statements. Oatly disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, except to the extent required by applicable law.

⁽¹⁾ Nielsen; Total US XAOCs; 52 weeks ending January 27, 2024
⁽²⁾ Poore, J. and Nemecek, T. (2018). Reduce the environmental impacts of food by producers and consumers. Science, 360(6392), 987-992
⁽³⁾ Nielsen; Total US XAOCs; Velocity 12 weeks ending January 27, 2024

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