The organic cosmetics market is expected to be valued at $19.6 billion in 2022. 20.5 billion US dollarsn 2023 to 33.7 billion US dollars in 2033, the market is expected to grow at a rate CAGR of 5.1%. Natural claims have triggered the sustainability quotient in addition to being significant drivers of product purchases when combined with product efficacy claims and brand identity.
In the personal care industry, preferences for packaging trends have also changed as they move toward highly protective, more natural formulas and convenient packaging. Thanks to strong market reactions to natural solutions increasingly used in product packaging, innovative natural products are gradually becoming a new industry standard. Through consumerist marketing approaches of commercial organizations, natural solutions are suggested while paying attention to cost-effective container variants.
Today, with consumers being very consumer oriented, cosmetic manufacturers must be transparent about all aspects, such as their sourcing practices, the products and ingredients they produce and those that put their health at risk when It’s about their environmental practices. In a process where demonstrated social and environmental credibility is becoming increasingly mandatory, after understanding that more and more cosmetic companies and manufacturers are looking for ways to define their own brands through products, services and even customer experiences focused on sustainability.
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Key Takeaways from Organic Cosmetics Market Research
FMI, in its latest study, forecasts the market to grow at a CAGR of 5.0% between 2021 and 2031.
The United States will become a key market, representing nearly 80% of the organic cosmetics market in North America.
In the United Kingdom, growth will remain moderate. FMI forecasts the market to record annual growth of nearly 1.9% in 2021
While Germany and France will also continue to show demand for organic cosmetics, Italy is expected to become a lucrative pocket in Europe.
Japan, China and South Korea will become key markets for organic cosmetics in East Asia. Among them, Japan is expected to dominate
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Estée Lauder, L’Oréal Group, WELEDA Inc., L’OCCITANE Group and KORRES Group are some notable companies in the organic cosmetics sector. The Himalaya Drug Company, Babylist Inc., The Clorox Company, The Honest Company, Avalon Organics, and KORA Organics are some examples.
To gain a competitive advantage over other market players, players invest aggressively to encourage and support product development. Creating a portfolio of innovative products and expanding the portfolio is the most popular strategy among large companies. Innovation is the instrument used to incentivize and persuade consumers to purchase a particular product category. By highlighting the USP of a product, which usually varies from brand to brand, it helps separate one product from another.
Organic Cosmetics Market by Category
type of product
Skin care
Creams and lotions
Serums
Face masks/masks
Cleaner
Others
Hair care
Shampoo
Conditioner
Hair oil
Hair dye
Others
Make up
Facial products
Eye products
Lip products
Nail products
Body care
Soaps
Shower gels
Cream
Oils
Fragrance
Final user
Sales channel
Hypermarkets/Supermarkets
Convenience stores
Specialty stores
Direct sale
Department stores
Online Retail
Other sales channel
Price scale
Economy
Midrange
Prime
Region
North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East and Africa (MEA)
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Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Recipient and Member of the Greater New York Chamber of Commerce) provides in-depth insight into the driving factors driving market demand. FMI is the leading global provider of market intelligence, advisory services, advisory services and events to the packaging, food and beverage, consumer technology, healthcare, industry and chemicals. With an extensive team of more than 400 analysts worldwide, FMI provides global, regional and local expertise on diverse areas and industry trends in more than 110 countries.
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